Google Play Console and Adapty install numbers differ. Why?
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Adapty Support
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Adapty Support
Hi there,
Thanks for reaching out — happy to clarify this for you.
The difference you're seeing between install numbers in the Google Play Console and Adapty is expected and relates to how each platform defines and tracks installs.
According to Adapty’s documentation(https://adapty.io/docs/installs#calculation), the Installs chart in Adapty reflects the number of times the app has been launched with the SDK initialized — specifically when the .activate() method is called.
Here’s how installs are counted:
- Includes both new and existing users, as well as reinstalls on different devices.
- Incomplete installs (where the user never opens the app) are not counted.
- You can choose how Adapty defines a new install — by device or by user ID — under App Settings → Installs definition for analytics.
- If you're using the legacy install definition (based on profiles), the chart might include multiple entries for returning logged-in users.
- And importantly — since profiles in Adapty don’t have an environment property, test environment installs are also included in this chart.
Hope it helps!