Now in Adapty analytics we can analyze LTV only for users that already made 1 paid transaction (ARPPU)

But it is very important to know LTV for each install and each trial (ARPU, ARPAS), when purchasing ads and mediabuying (ads purchasing) analytics often basics on install-cost and trial-cost. So for app owners important to understand when they can won-back money that was spent for each install and trial.


I suggesting to add drop-down selection on LTV chart with options (ARPU, ARPAS, ARPPU), instead of only ARPPU


This calculations is already working on chart "Cohorts" (screenshot attached), so check please just to move it to LTV chart, as a dropdown.



(Screenshot for LTV chart with suggesting missing drop-down attaching also)